How to Effectively Market a Car Business

Working in marketing for a local car dealership has really tested my brother’s creativity in the last year.  Business has been declining, thanks to the economy, so he has had to try a variety of methods to bring more customers into the showroom.  A lot of the marketing methods that have been suggested to him have been unsatisfactory, due largely to cost or lack of ability to track to their success.  However, now he is trying automotive direct mail, and he is really pleased with this method.  It provides a simple way to verify customer response, so he can see exactly how well it is working.