Templates are a great way to put together an effective insurance email marketing campaign. If you decide to use a template, you should customize it as much as possible. A customized template should reflect elements of your business such as branding, fonts, and colors.
You can use this template each time you send out a set of emails regardless of the message. A benefit to using templates when sending out batches of emails is that recipients have immediate recognition that the email is from you. Current customers will value regular updates from you and potential clients will be more apt to come onboard.