My Parents Need one way link building

I am simply amazed, in fact my sister called it flabbergasted, to see that my parents are now what we jokingly are referring to as web based health gurus.  They have made a website with the help of an online tutorial and it is all about how to use good nutrition, especially with the use of juicing.  They are big fans of natural juices.  That site they made is getting some attention, but they are looking for expansion and are in need of one way link building in order to make that happen.  I was once again amazed to learn my parents knew the meaning of the term before I ever did.  They are web health gurus, just like we said!